About Our Online Store

Welcome to Churiwala, a proud Bihari brand rooted in tradition and driven by a passion for exquisite artificial jewelry. Founded in 2025, Churiwala was born out of an inspiration - he simple yet iconic term used when women call out to a bangle seller, "Churiwala." This name perfectly captures the essence of our mission: to bring timeless elegance to women everywhere through our premium-quality imitation jewelry.

Behind the scenes is our one-man army

Aman Deep Jha

the visionary who built Churiwala from the ground up. With passion, dedication, and an eye for detail, he has turned his dream into a brand that women trust and love. As the creative force and driving energy of Churiwala, Aman believes in blending tradition with innovation to create jewelry that leaves a lasting impression. His journey is a testament to hard work and an unyielding commitment to quality.

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OUR PRODUCTS

We take pride in crafting stunning pieces that suit every occasion. Our current collection includes:

  • Necklaces
  • Earrings
  • Bracelets
  • Mangalsutra
  • Rings
  • Waist Chains

And that’s not all! We’re constantly growing and innovating. Upcoming categories include bangles, anklets, wedding sets, toe rings, and much more. Each collection is thoughtfully curated to meet the diverse tastes and preferences of our customers. From intricate designs for weddings and festivals to minimalist styles for everyday wear, we ensure that every piece is crafted with precision and care.

Every piece in our collection is made from premium-quality materials, ensuring durability, elegance, and comfort. By combining traditional techniques with cutting-edge innovation, we deliver products that reflect both artistry and modern aesthetics.

Our Mission

1.

To make high-quality, affordable artificial jewelry accessible to every woman, blending tradition with modernity.

2.

Empower women by celebrating their individuality through elegant and versatile designs.

3.

Foster a deeper connection with cultural heritage through carefully crafted pieces that honor traditions.

4.

Provide unparalleled customer service by ensuring a seamless and personalized shopping experience.

5.

Innovate continuously to introduce fresh, modern designs that resonate with evolving global trends.

Our Vision

1.

Establish Churiwala as a globally renowned imitation jewelry brand synonymous with quality, trust, and timeless beauty.

2.

Create a sustainable and ethical business model that prioritizes responsibility towards society and the environment.

3.

Inspire confidence and joy in women by offering jewelry that complements their unique stories and milestones.

4.

Strengthen the brand's roots in Bihar while sharing its rich cultural heritage on a global platform.

5.

Strengthen the brand's roots in Bihar while sharing its rich cultural heritage on a global platform.

Who We Serve

Our jewelry is designed for women of all ages, from brides to budget-conscious buyers, catering to both daily use and special occasions. Whether you’re a bride looking for the perfect piece to complete your wedding ensemble or someone who wants to add a touch of elegance to your everyday outfits, Churiwala has something for everyone. We aim to make every woman feel confident, radiant, and beautiful, no matter the occasion.

What Makes Us Unique

We stand out by offering:

Affordability Without Compromising on Quality:

Our pieces are designed to bring luxury within reach, ensuring every woman can own a touch of elegance.

Modern Designs Blended with Cultural Heritage:

We honor the rich traditions of jewelry-making while staying ahead of modern trends, creating timeless pieces that resonate with contemporary tastes.

Craftsmanship That Ensures Every Piece Is a Work of Art:

Each item is meticulously crafted to perfection, reflecting the skill and passion of our artisans.

Join the Churiwala Journey

Thank you for choosing Churiwala. We’re here to make every moment special with jewelry that shines as bright as you do. Explore our collection today and be a part of our journey as we grow into a brand that’s as timeless as our designs. Together, let’s celebrate tradition, empower women, and create memories that last a lifetime. Whether it’s a small gift for yourself or a grand set for a loved one, Churiwala is here to make your jewelry dreams come true.